From Your Perspective:
Choosing a broker
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CHOOSING A BROKER
1. Choosing a broker
2. Finding the right broker
3. How brokers are paid
4. Broker background checks
5. Meet the broker
6. Interviewing a broker
7. Comparing broker candidates
8. Using a brokerage account
 
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Comparing broker candidates

To keep track of your interviews, it’s a good idea to prepare a summary of your impressions and keep it with your notes, especially if you’re talking with a number of brokers over several weeks.

You may find that the choice is obvious, even before you’ve finished your search. Or you may have to draw up a balance sheet to choose between candidates. If it’s that close, you may find that it helps to review the services and fees of each broker’s firm.

Here are some questions you might want to ask yourself as part of the decision process:

Did the person:
Treat you with courtesy and respect?
Listen carefully to your questions and answer them candidly?

Did the person find out about you by:
Asking what your financial goals are?
Asking about your income and assets?
Discussing your tolerance for risk?

Helpful hints
Checking references
Clients who agree to be references for their brokers are generally those who are satisfied with the service they receive. But you may be able to find out useful information if you ask to talk to clients with similar financial experience, circumstances, or goals to your own. You should also ask to talk to both recent and long-term clients. Be aware, however, that brokers aren’t legally required to provide references.


Warning signs
You should expect the brokers you interview to be professional and honest, especially if you’ve been referred to them by people you trust and they have the appropriate credentials. Nevertheless, be wary of any broker who:

Guarantees you’re going to make a lot of money Insists that an uninsured investment has little or no risk Advises you to put all of your money in one investment Recommends investments you don’t recognize, and doesn’t try to explain them clearly, or says they’re too complicated to understand Argues with you or ignores your instructions Is vague about the commission or fees he or she will earn Asks you to sign any documents you haven’t fully read or don’t fully understand
         
   
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